IGNTD · User Experience Redesign
IGNTD · User Experience Redesign
Increasing Users Engagement & Retention through User Experience Redesign
Increasing Users Engagement & Retention through User Experience Redesign
Increasing Users Engagement & Retention through User Experience Redesign
Client
Client
IGNTD
IGNTD
Role
Role
UX Strategy & Design, UI design, Interaction Design
UX Strategy & Design, UI design, Interaction Design
Timeline
Timeline
5 months
5 months
Platform
Platform
Progressive Web App (PWA)
Progressive Web App (PWA)
About IGNTD
About IGNTD
Find Lifelong Freedom From Addiction with IGNTD
Find Lifelong Freedom From Addiction with IGNTD
Find Lifelong Freedom From Addiction with IGNTD
IGNTD offers a personalized and virtual recovery program that provides people with the exact steps to transform their lives & break free from Addition forever!
IGNTD offers a personalized and virtual recovery program that provides people with the exact steps to transform their lives & break free from Addition forever!
The IGNTD’s SPARx platform is a progressive web application designed and developed with several features all tailored to access, track and learn how to be free from all forms of struggles.
The IGNTD’s SPARx platform is a progressive web application designed and developed with several features all tailored to access, track and learn how to be free from all forms of struggles.
The Problem
Users spend averagely less time interacting with the IGNTD SPARx application
The Problem
Users spend averagely less time interacting with the IGNTD SPARx application
A user spends an average of
A user spends an average of
12.6hrs/month
12.6hrs/month
12.6hrs/month
on the progressive web application
on the progressive web application
Interviewed several users to further understand their frustrations and needs
Interviewed several users to further understand their frustrations and needs
The objective
The objective
The aim of the redesign is to increase the time users spend of the SPARx app per session and over-time. That’s increase engagement and retention.
The aim of the redesign is to increase the time users spend of the SPARx app per session and over-time. That’s increase engagement and retention.
The aim of the redesign is to increase the time users spend of the SPARx app per session and over-time. That’s increase engagement and retention.
We’re achieving this by handpicking every feature on the PWA, restructuring the information architecture and then redesigning the experience.
We’re achieving this by handpicking every feature on the PWA, restructuring the information architecture and then redesigning the experience.
IGNTD features sheet, contains 16 features
Crafting a solution
Crafting a solution
Identifying opportunities to meet the
objectives across IGNTD features
Identifying opportunities to meet the
objectives across IGNTD features
Identifying opportunities to meet the objectives across IGNTD features
Initiated the process by reorganizing the app's information architecture, redesigning the 5-menu navigation bar improve intuitiveness.
Initiated the process by reorganizing the app's information architecture, redesigning the 5-menu navigation bar improve intuitiveness.
Existing navigation bar
Existing navigation bar
New navigation bar
New navigation bar
ONBOARDING
ONBOARDING
Crafting an engaging user onboarding experience
Crafting an engaging user onboarding experience
Crafting an engaging user onboarding experience
IGNTD existing assessment
IGNTD existing assessment
IGNTD new assessment
IGNTD new assessment
Home page
Home page
Reinventing the user journey from the Homepage.
Reinventing the user journey from the Homepage.
Reinventing the user journey from the Homepage.
Functions: PWA installation, quotes, daily checklist, learning tab, meeting, recommended videos, socials
Functions: PWA installation, quotes, daily checklist, learning tab, meeting, recommended videos, socials
MY DATA PAGE
MY DATA PAGE
Centalization of data. Introducing streaks for daily assessments.
Centalization of data. Introducing streaks for daily assessments.
Centalization of data. Introducing streaks for daily assessments.
Every data is moved to the “My Data” page for easy access. We’ve also introduced the daily streak to promote engagement with the daily assessment. If a users miss a day of daily assessment, the streak will be restarted. However, users can restore their streak using in-app points.
Every data is moved to the “My Data” page for easy access. We’ve also introduced the daily streak to promote engagement with the daily assessment. If a users miss a day of daily assessment, the streak will be restarted. However, users can restore their streak using in-app points.
PROGRAMS
PROGRAMS
Save your learning progress. Continue from where you left-off. Earn a badge.
Gamified to enhance engagement
Gamified to enhance engagement
Community
Community
Driving real-time engagement
Driving real-time engagement
Driving real-time engagement
Join a community of interest, create and manage public posts, Chat with coaches 1-on-1 and in real time.
Join a community of interest, create and manage public posts, Chat with coaches 1-on-1 and in real time.
Major challenge faced
Major challenge faced
All users were invited for the interview but they were mostly not forth-coming and our closest guess was due to the dispersed timezone.
All users were invited for the interview but they were mostly not forth-coming and our closest guess was due to the dispersed timezone.
What we did
What we did
We gave out gift cards to participants as a way to express gratitude for making time to interview and share their thoughts.
We gave out gift cards to participants as a way to express gratitude for making time to interview and share their thoughts.
Wins so far
Wins so far
IGNTD successfully Partners with King County, WA
IGNTD successfully Partners with King County, WA
This user experience redesign was crucial for landing this partnership which will provide a Reentry portal for substance use support for former inmates
This user experience redesign was crucial for landing this partnership which will provide a Reentry portal for substance use support for former inmates
Read about the partnership on Statescoop and PR Newswire
Read about the partnership on Statescoop and PR Newswire
WHAT’S NEXT?
WHAT’S NEXT?
Consolidating the redesign objectives — "Users Engagement and Retention"
Consolidating the redesign objectives — "Users Engagement and Retention"
We configured the system to track the Total number of users and total time per login session. This would help us measure the impact of this redesign on the users experience.
We configured the system to track the Total number of users and total time per login session. This would help us measure the impact of this redesign on the users experience.
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Do you have a question, an idea, or a project you need my help on?
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© 2025, Okei Joseph
Do you have a question, an idea, or a project you need my help on?
Built by me with 🥤 & 🍔
© 2025, Okei Joseph
Built by me with 🥤 & 🍔
© 2025, Okei Joseph